Whilst sports and businesses are different, there are examples where they cross over and here are three cases.
A sports organisation’s ground or arena is both the literal and metaphorical home of the team or team. Being such a vital part of the organisation, the name of the ground means an awful lot to the fans, so when a company sponsors a ground it is a huge deal. The Etihad Airways board of directors, who are greatly involved with a soccer club in the north of England, have sponsored both the clubs soccer shirts but likewise the club’s ground. By sponsoring such a significant club, it gives the brand the gravitas and significance any firm would long for.
There are companies that have been directly involved in the creation or establishment of football clubs or some other sporting organisations. Some companies will create athletic or sports teams for their employees so that they can stay fit and get a excellent range of exercise in. This was more prevalent in the earlier part of the 20th century, and so there are quite a few sports clubs that were started in this period. The tradition has likewise occurred later in the century, and it also occurs all around the world; in Japan the Honda board backed the creation of a soccer team which now plays in the 4th division of the Japanese league setup. There are other teams developed through firms in Europe, with one of the most successful coming from the Netherlands. In many circumstances the team will have a sports logo that looks like the firm that’s founded it, or the club will wear a kit that contains the company’s colours.
Sport offers a great amount of advertising chances for a firm that wants to enter into this sector of marketing and advertising. The benefit of this form of advertising is that there are games every weekend, frequent news stories following players and clubs, but also a multitude of types of advertising available. Within all the kinds of marketing one of the most prominent is to sponsor a club’s football shirt. The club does not receive money directly from the sale of football jersey's, instead they get paid by the sponsors for the right to sponsor a shirt with the clubs logos on; so it is important that the club gain sponsorship from a big brand name, to pull in a large brand the team must sell as so many jersey's as possible. This form of marketing and advertising is not restricted to just football, it is common in almost all sports for a shirt to include at least one sponsor, the exception being national sides tops which are not endorsed by any brands. There are other considerable kinds of advertising in sports, and one of them being the sponsorship of whole divisions, and this is some thing the Telecom Italia board decided to do, through its sponsorship of the top Italian division.